H&M, which has stores in St Stephen’s shopping centre and Beverley’s Flemingate, has removed the image online after it was heavily criticised on social media.
The picture shows a young black boy modelling a green hoodie with the slogan Coolest Monkey In The Jungle.
Many people took to Twitter to express their disgust at the image, with one saying: “It’s 2018 and black people are still dealing with blatant disrespect and ignominy.
“This H&M ad is downright shameful and disgusting. For ignorant people, H&M is advertising/marketing a hoodie that says people of African descent are monkeys.”
The high street fashion chain has since removed the picture online and replaced it with just a picture of the hoodie itself.
The hoodie, which is designed for boys aged one to ten years old, is still on sale for £7.99.
A H&M spokesman told the Evening Standard : “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”
But many people do not agree, and don’t believe the photo is racist.
Some people have tweeted their belied in the public being “over sensitive” about the matter.
One social media user wrote: “As far as I Know Cheeky Monkey, Little Monkey or just Monkey are common child nicknames and it’s racist you people to assume that there are any other connotations.”
Another wrote: “I don’t think the H&M monkey hoodie was racist, I think we’re being over sensitive.”