LOGAN Paul had no idea what he wanted to do for a living – nor did he care – he just wanted to be… “successful”.
In a revelatory video unveiling his £4.8million California mansion he said: “I didn’t know what I wanted to do with my life… I just knew I wanted to be more successful than anyone I know.”
Before his potentially career-ending stunt in Japan’s so-called “suicide forest”, the 22-year-old was well on his way to achieving that goal.
A widely cited Forbes article claims Paul makes $150,000 per Facebook post and $80,000 every time he flogs sponsored content to his 16.1million Instagram followers.
As well as taking part in campaigns for HBO, Pepsi and Disney, he has promoted products for razor company Bic and popular clothing brand Aéropastle.
Despite this (once) steady stream of income, he has spent far more time and effort promoting his own company, Maverick by Logan Paul.
The Ohio-born extrovert has 49million social media followers (about the population of Colombia) who fawn over every new $50 (£37) “Logang” emblazoned hoodie or $100 (£74) “exclusive” gold backpack.
These factors combine to give Paul an estimated net worth of around $11million (£8million), an impressive number considering he does not break the top 50 of YouTube’s richest or most subscribed entertainers.
The complexity of making money from YouTube is highlighted by Socialblade’s estimation that Paul makes £800,000 a month and anywhere between £2,000 and £35,000 – two wildly different numbers – per video.
This is because YouTube stars like Paul, PewDiePie and lifestyle vlogger Anna Akana are paid, essentially, on commission.
“Internet fame is so short-lived that I hope any professional creator tries to think about diversifying their income,” Akana told Marketplace in May.
YouTubers make up to $3 (£2.20) per every 1,000 views of their own content, rising to around £73 if it is sponsored, according to Professor David Walker of the University of Southern California.
This is after YouTube takes around 45 per cent of the money paid to them by Google AdSense – the advertising program which targets site content to audience – leaving 55 per cent to the creator.
A couple of pounds per 1,000 views does not seem like much, unless every one of your videos are getting tens of millions of hits like these guys – but this is where Paul’s now legendary work ethic comes into play.
As he said so himself in his widely-panned apology for laughing next to a hanging man in Japan, “I do this s*** every day… I’ve made a 15-minute TV show EVERY SINGLE DAY for the past 460+ days.”
His agent Paul Cazers hailed him as “one of the new rock stars with a bigger audience than old Hollywood ever had a chance to access”.
As for what Paul spends his money on… Well, what any hot-blooded, handsome 20-something male would: Cars, a jet-setting lifestyle and an insane bachelor pad.
His collection of enviable motors include a 4×4 Mercedes G-Wagon, a Dodge Challenger and a pimped out school bus he dubs the “Cool Bus”.
Meanwhile his 1970s-era mansion in LA’s upmarket Rancho Estate boasts five bedrooms, seven bathrooms, a wine vellar, cinema and a swimming pool.
He is often seen boarding a private jet and in the last few months alone, he has posted envy-inducing Instagram shots from – but not limited to – Tokyo, Dubai, Florence, Venice, Hawaii and New York.
While many have predicted Paul will fade into obscurity, his new-found infamy may actually be making him more money as an entirely new audience heads over to his page to see what the fuss is all about.