‘Pokemon Go’ creator Niantic raises $200 million to build more AR games

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Pokemon Go festival
People
play Pokémon Go during the Pikachu Outbreak event hosted by The
Pokémon Company on August 9, 2017 in Japan.

Getty

  • Niantic, the company behind hit mobile
    game “Pokémon Go,” has raised roughly $200
    million.
  • Niantic’s next game will be an augmented reality game
    based on “Harry Potter.”

The creator of hit game “Pokémon Go,” Niantic, has raised
$200 million in funding as it prepares to release
another augmented reality game based on the world of “Harry
Potter.”

The new round of financing was led by Spark Capital and first
reported by
The Wall Street Journal
on Friday. Spark partner Megan Quinn
will join Niantic’s board as part of the deal. Quinn and Niantic
CEO John Hanke worked together at Google before Hanke spun out
Niantic from the search giant and turned it into a standalone
company in late 2015.

“We believe @johnhanke & the team are building an incredibly
important company at the intersection of AR and real world
location,” Quinn wrote in
a tweet
on Friday.

Executives from companies like Apple and Facebook have
credited “Pokémon Go” for being the first mainstream game to
popularize augmented reality, the nascent technology that many in
the tech industry believe will one day replace phones by
overlaying virtual objects onto the real world.

Niantic has raised roughly $33 million in funding to date. The
game-maker struck gold when “Pokémon Go” became the

fastest mobile game to reach $1 billion in revenue
earlier
this year. The company
recently announced
that its next game would be based on
“Harry Potter” and include similar augmented reality
elements as “Pokémon Go.”
 





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