I’m not the only twenty-something who feels this way. Reports have emerged that reclaimed wood is on its way out and the men of Shoreditch are shaving off their hipster beards. This is a relief for people like me, but a problem if you work in tourism. After a sluggish start responding to the Millennial market, travel companies are now feverishly pumping money into selling Brooklyn street food tours, artisanal beer tasting experiences, and trendy cruises to a hipster caricature – one that is already approaching its sell-by date.
This could be particularly costly for Britain’s new breed of ‘ste-retro-typical’ hotels. I mean the hip pads catering to the cool kids, dangling with vintage light bulbs, and glinting with more copper than the belly of a Chilean mine. They will very quickly go out of style.
The little brothers and sisters of us Millennials – who have very different tastes – are accelerating this trend: Whereas Millennials apparently like their chill-out spaces with flaking décor not dissimilar to a serial killer’s basement, Generation Z – those born between 1995 and 2014 – are more fond of ‘elegant connoisseur’ design. According to interior software company, Modsy, this boils down to a slicker, more glamorous look (expensive looking vintage rather than tatty Millennial kitsch; bold pops of colour; slick design pieces like Barcelona chairs).