Build-A-Bear’s pay your age day is coming back – but you need to register now

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Build-A-Bear’s popular pay your age day is coming back at the end of this month – but you have to register now to be in with a chance of getting your hand on a teddy.

In July 2018, hundreds of customers turned up to the store in St Stephen’s to bag a teddy for the same price as their child’s age, with queues forming around the shopping centre and people waiting for hours.

The event will be returning across June 24 to 28, 2019, but this time with a new and improved format.

Sharon Price John, president and chief executive officer of Build-A-Bear Workshop, said: “At Build-A-Bear Workshop, we love parties and want to help parents create special birthday moments with their children.



Build-A-Bear
Build-A-Bear

“Our Count Your Candles birthday program is designed to increase the accessibility for kids to be able to celebrate their most special day at Build-A-Bear Workshop.

“We share birthday celebrations with millions of children and their families each year including those associated with our new Count Your Candles Birthday Treat bear, which has become our best-selling bear since its launch last year.

“We are excited to extend this popular program and kick it off with a new sweepstakes as well as a limited ticket offer giving Bonus Club members the chance to share in what will now be a five-day Pay Your Age ticketed event.”

How does it work?

Customers have from now until June 15 to become members of the Build-A-Bear Bonus Club rewards programme and complete a birthday profile.

After that, the profiles will be entered into a draw for a Count Your Candles or Pay Your Age limited ticket offer.



The queue stretches out of the front door of St Stephen's
The queue stretches out of the front door of St Stephen’s

More than 200,000 tickets are being given away for Build-A-Bear stores, with those lucky enough to win a ticket able to redeem their bears at a time slot between June 24 and 28.

 

Ten guests will win a birthday party experience worth £200 to use at any time within the next 12 months.

Customers are limited to two teddies per ticket, with the children having to present at the point of purchase.



Queues in Build A Bear

Winners will be notified by June 21, and be assigned to one of two redemption periods from June 24 to June 28, 2019.

Visit buildabear.com/PayYourAge for details.

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