After seeing huge success with the launch of its vegan sausage rolls, high street bakery Greggs has announced it is working on creating vegan versions of its bestselling products.
Known for menu items like steak bakes, pasties, doughnuts and cakes, the popular firm has decided to try and recreate them without using any animal products, in a bid to provide for its vegan customers.
As reported by Manchester Evening News, in an interview with LBC, Greggs chief executive Roger Whiteside said: “We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options.
“If we can produce something that tastes just as good as the meat version, then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”
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It has not yet been confirmed which products exactly are included in the plans for a vegan range, but with bestsellers in mind, it’s likely we’ll see favourites like the steak and chicken bakes, doughnuts and pasties being put to the test.
The news comes after the success of the bakery’s vegan sausage roll – a Quorn-filled product which quickly sold out in stores across the UK when it was released earlier this year.
Whiteside had previously said that the vegan sausage roll was a key player in helping change the perception of Greggs from “an old-fashioned bakery in the north to a modern food-on-the-go brand”.
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