Hull city centre store expands to open first shop of its kind on Holderness Road

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A Hull business that helps to boost the confidence of hundreds of people across the city has expanded as it continues to go from strength-to-strength. 

Estelle Wigs and More helps those who have lost their hair due to chemotherapy, as well as anyone who wants to wear a wig on a day-to-day basis or for fancy dress.

The company, run by Wura Onuchukwu, 31, from Hull, opened in Storey Street in the city centre in 2010 but has now launched its second venue – this time in Holderness Road – after a successful period selling in store and on their website.

The leap into Holderness Road came after an up and down few years in the city centre which, at first, came as a bit of a struggle before footfall in the road began to increase.



Wura Onuchukwu, 31, has opened the new shop
Wura Onuchukwu, 31, has opened the new shop

Explaining why she chose to move to Holderness Road, Mrs Onuchukwu said: “We’ve been on Storey Street for nine years and only started seriously selling wigs about five years ago.

“We’ve been trading online for a while. We just looked around and thought Holderness Road needs this kind of shop and there are a lot of houses on this access. It’s a very busy street and not everyone goes into town these days.

 

“There are nail bars, things for lashes but none like this on Holderness Road which is why we decided to open here.”

The idea of a shop selling wigs, ponytails and extensions came from personal experience but Ms Onuchukwu said she now finds there is a bigger call for wigs than ever before.

While they have always been popular for parties and for people undergoing cancer treatment, she believes they are becoming a more regular piece of day-to-day life.




“From experience, I tend to find it just helps to boost self-confidence. And for me, when I have a lovely one on, I’m on top of the world,” she said.

“Right now, I wear them all the time except for when I am home. One, it’s trendy and two, I can change my hair any day of the week, have it long today and short tomorrow. I can change the colour of my hair any time.

 

“I had somewhere to go and my hair wasn’t made. It was very early in the morning, I think my appointment was for eight o’clock and I thought ‘what am I going to do?’

“I had a wig lying about in the house, I put it on, and everyone complimented me that day so it got me thinking.



Owner Wura Onuchukwu and Olivia Dearlove behind the counter in the new shop
Owner Wura Onuchukwu and Olivia Dearlove behind the counter in the new shop

“At the end of the day, if you take a selfie for example, your hair is 60 to 80 per cent of that selfie so why not. Also, if someone is going through chemo, it helps.

“It’s also very trendy. A lot of people have extensions in or have a wig on.”



The shop in Holderness Road
The shop in Holderness Road

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