Mum accuses Asda of selling ‘sexist’ baby clothing

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A mum has criticised Asda for baby clothing descriptions which she claimed was “sexist.”

Katherine Tierney was shopping on  Asda’s website  when she decided to take to her Twitter feed to share the differences she had noticed while browsing its children’s sections, mainly referring to its product descriptions.

According to the Liverpool Echo, she noticed that boy’s trousers were described as being comfy for “active little men,” while girl’s leggings were for “little princesses who look as cute as a button.”

Her tweet said: “I’m shocked at the different descriptions of trousers @georgeatasda have used for baby girls & boys.

“Active little men who need comfy clothes that move with them, or pretty little princesses who look as cute as a button? 

“Are you actually kidding me?! #everydaysexism @letclothesbe.”

The tweet was shared alongside images of product descriptions for its ‘Baby Girls’ Leggings and Jeans and ‘Baby Boys’ Trousers’.

According to the description of the girls clothing, it said: “Find the perfect gift for a little princess with our collection of baby girl leggings and jeans. Our gorgeous detailing, oh-so-pretty pastels…”

While the baby boy description says: “Our baby boy trousers are all comfy styles that will mean he can be as busy as he likes.”

Since the tweet was shared, many other parents have shared similar views with Katherine.

 

User @Loolovestea, said: “I bought some kids clothes in Asda the other week. Couldn’t believe how sexualised the girls clothing was. As if girls only exist to be decorative items.

“It was horrible! My son doesn’t like how glum the boys clothes are, too much black and navy. More orange, red & green pls!”

 

And @TomWallace74 said: “Our 4yo girl wanted superhero pants yesterday. So of course we had to go to the ‘boys’ section given everything in girls was pink, princess and unicorns … Argh!”

There is currently a Twitter feed set up dedicated to a campaign against gender stereotyping of childrenswear, @letclothesbe, which often highlights stores which separate clothing for both boys and girls.

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A spokesperson for Asda said: “We know that all of our customers, even the youngest, have their own favourite styles.

“That’s why we include lots of different descriptions to give customers a flavour of the thousands of products we sell. We’re pretty sure we have something for everyone and we’d never want to offend.”

 

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