Steamer Trading Cookshop closing months after being saved

0
12


Steamer Trading Cookshop is to close its store in Beverley.

The independent kitchen retailer was saved in January when it was bought out of administration, in a move which saved more than 300 jobs nationally.

But just four months on, the Beverley store has announced it is closing its doors. Signs have appeared in the windows of the store, in Toll Gavel, which simply read: “Closing down.”

The chain’s owner, ProCook, said it had made efforts to save Steamer Trading Cookshop since it bought the company in January.

Those efforts have however been in vain. ProCook will now take over and rebrand 13 stores currently trading as Steamer Trading Cookshop, with the other eight closing down.



Steamer Trading Cookshop is to close in Beverley
Steamer Trading Cookshop is to close in Beverley

Over 30 staff will be affected by the decision.

Daniel O’Neill, owner at ProCook, said: “After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment we have we have been forced draw the brand to a close.

“We have concluded that our best route to success is to utilise the most profitable sites in expansion plans for ProCook.

“This will enable ProCook to maintain a high street presence and will save jobs that would otherwise be lost.

“It’s a sad day for the Steamer Trading brand, but even with our best efforts the model is not viable and therefore we’re forced to close a few stores.”

Steamer Trading came to Beverley in 2011, spending more than £2m on converting a former Currys store into its first store in the north.



Steamer Trading Cookshop is to close in Beverley
Steamer Trading Cookshop is to close in Beverley

The kitchenware retailer doubled the size of the former Currys’ store to 3,000ft to establish its presence in Toll Gavel.

At the time, the company’s managing director, Ben Phillips, said moving into the north was the next step for the East Sussex-based business, which had opened its first store in 1985.

 

ProCook chief executive Stephen Sanders said: “Given the current economic pressures faced by retailers on the high street we cannot afford to rest on our laurels, and the difficult decision we’ve come to will enable us to protect the rest of our portfolio.

“We are pleased that by transferring 13 stores to the ProCook brand we’ll be able to preserve a significant number of jobs and will be offering full support to those whose roles are affected.”



Beverley's Pasture Masters are warning against lighting barbecues at Beverley Westwood

If you love Beverley, you’ll want to join our Brilliant Beverley Facebook group.

It has the latest Beverley news and information plus stunning pictures and videos.

You can also share your news and photos in there too.

Click here to join the group.

 

Follow Hull Live

Our daily newsletter  – To get the latest headlines direct to your email inbox every day,  click here .

Download our app  –    You can download our free app for   iPhone and iPad from  Apple’s App Store , or get the  Android version from Google Play .

Follow Hull Live on Facebook –  Like our Facebook page to get the latest news in your feed and join in the lively discussions in the comments.  Click here to give it a like!

Follow us on Twitter –  For breaking news and the latest stories,  click here to follow Hull Live on Twitter.  

Follow us on Instagram –  On the Hull Live Instagram page we share gorgeous pictures of our stunning city – and if you tag us in your posts, we could repost your picture on our page! We also put the latest news in our Instagram Stories.  Click here to follow Hull Live on Instagram .





Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here