Steamer Trading Cookshop is to close its store in Beverley.
The independent kitchen retailer was saved in January when it was bought out of administration, in a move which saved more than 300 jobs nationally.
But just four months on, the Beverley store has announced it is closing its doors. Signs have appeared in the windows of the store, in Toll Gavel, which simply read: “Closing down.”
The chain’s owner, ProCook, said it had made efforts to save Steamer Trading Cookshop since it bought the company in January.
Those efforts have however been in vain. ProCook will now take over and rebrand 13 stores currently trading as Steamer Trading Cookshop, with the other eight closing down.
Over 30 staff will be affected by the decision.
Daniel O’Neill, owner at ProCook, said: “After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment we have we have been forced draw the brand to a close.
“We have concluded that our best route to success is to utilise the most profitable sites in expansion plans for ProCook.
“This will enable ProCook to maintain a high street presence and will save jobs that would otherwise be lost.
“It’s a sad day for the Steamer Trading brand, but even with our best efforts the model is not viable and therefore we’re forced to close a few stores.”
Steamer Trading came to Beverley in 2011, spending more than £2m on converting a former Currys store into its first store in the north.
The kitchenware retailer doubled the size of the former Currys’ store to 3,000ft to establish its presence in Toll Gavel.
At the time, the company’s managing director, Ben Phillips, said moving into the north was the next step for the East Sussex-based business, which had opened its first store in 1985.
ProCook chief executive Stephen Sanders said: “Given the current economic pressures faced by retailers on the high street we cannot afford to rest on our laurels, and the difficult decision we’ve come to will enable us to protect the rest of our portfolio.
“We are pleased that by transferring 13 stores to the ProCook brand we’ll be able to preserve a significant number of jobs and will be offering full support to those whose roles are affected.”
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