Parents and children queued for six hours yesterday to get their hands on a Build-a-Bear for the price of their age – but there was actually no need.
The popular store in Hull’s St Stephen’s launched a special offer of ‘pay-your-age’, which prompted chaos in the shopping centre as hundreds turned out for day.
Bosses of the brand say they “could not have predicted” the demand in Hull – and across the rest of their UK stores – and many parents were turned away.
But the deal is in fact open to children all year round – something Build-a-Bear reminded people of on Facebook yesterday after scores were left disappointed.
A spokeswoman for the toy company told Hull Live : “Build-A-Bear Workshop’s Pay Your Age Day event generated an overwhelming response, resulting in long queues, extensive waits and disappointed guests.
“We feel it is important to share that, based on the information available to us before the day began, we could not have predicted this reaction to our Pay Your Age Day event.”
With the chain’s ‘Count Your Candles’ offer, anyone aged 14 or under who visits a Build-A-Bear store on their birthday with a reward member will be eligible to buy an item and pay their age.
The offer is open for the entire month their birthday falls on.
A spokesman told the Mirror : “Keep in mind, our new Count Your Candles program is available to Bonus Club members all year long and allows children under 14 to pay their age for our special Birthday Treat Bear during the month of their birthday.”
Vouchers are also available online, offering parents £12 off a bear at a later date.
The spokesman added: “We are now making vouchers available to our UK Build-A-Bear Bonus Club members, who log into their account by midnight on July 18, 2018. Vouchers related to this event will be honoured through August 31, 2018.
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““It is our sincere desire for all of our guests to enjoy the best Build-A-Bear experience possible. As such, our goal with the voucher extension is to enable us to better flow traffic to the stores over the next several weeks to avoid long queues and wait times as much as possible.
“Therefore, we strongly encourage guests to consider delaying their trip to Build-A-Bear, and we appreciate everyone’s understanding and patience in this matter.”
The spokeswoman said: “We distributed vouchers to guests, who were present in queues, to be redeemed for a future purchase.
Parents can become a reward member by signing up to the free Build-A-Bear bonus reward scheme.
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