World Cup: FIFA demand TV stations stop showing ‘hot women’ in the crowd | World | News

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Bosses have been monitoring World Cup airtime and say too much time has been spent on picking out attractive women rather than the action on the pitch.

FIFA’s diversity boss, Ferderico Addiechi, vowed to tackle sexism at the football tournament and said broadcasters had been ordered to stop zooming in on “hot women”.

Quizzed over whether it would become an official FIFA policy, Mr Addiechi said: “This is one of the activities we definitely will have in future – it’s a normal evolution.

“We have done it on a case-by-case basis when some cases arose and they were pretty evident.”

He said it was not a “proactive campaign” but football’s ruling body would “take action against things that are wrong”.

Fare (Football Against Racism in Europe) Network, an anti-discrimination group, said sexism had been the biggest problem at Russia’s World Cup 2018.

Executive director Piara Powar claimed Russian woman had been “accosted in the streets” by male fans.

He said his team had “documented more than 30 cases” but he believes the real number of incidents is likely to be “10 times this”.

He also claimed there had been several cases of female reporters being kissed and grabbed while on air.

But Mr Power did praise the Russian hosts, saying: “There were no issues to report on Russians inside stadiums. We hope that this World Cup will have a long-term impact on Russian society.

“The Russian state together with the Russian Football Union did quite a lot of work in terms of ruling off individuals that there were concerns about.

“A number of individuals were denied their FAN IDs. All this combined led to quite a good tournament.”



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